We are Kelaniya Marketing
Welcome to the forefront of marketing innovation at the Department of Marketing Management (DMM), University of Kelaniya.
DMM proudly offers the first ISO-certified Bachelor’s Degree and the first Bachelor’s Degree specialized in Digital Marketing in Sri Lanka. As the first SAP University Alliance Partner in the country, we lead the charge in groundbreaking education initiatives.
Welcome to the forefront of marketing innovation at the Department of Marketing Management (DMM), University of Kelaniya. DMM proudly offers the first ISO-certified Bachelor’s Degree and the first Bachelor’s Degree specialized in Digital Marketing in Sri Lanka. As the first SAP University Alliance Partner in the country, we lead the charge in groundbreaking education initiatives.
Quality with DMM (ISO 9001:2015)
Quality Vision
"To craft quality graduates, known generically as ‘strategists’ who are capable of inculcating a culture of marketing to their everyday work as well as to their work place"
Quality Mission
Teaching – To deliver world class teaching by using latest pedagogy & on-demand teaching material, whilst being aligned to graduate profiles designated at each level
"To craft quality graduates, known generically as ‘strategists’ who are capable of inculcating a culture of marketing to their everyday work as well as to their work place"
Quality Mission
Teaching – To deliver world class teaching by using latest pedagogy & on-demand teaching material, whilst being aligned to graduate profiles designated at each level
Learning – To foster a research and hands-on learning culture, whilst being intimately connected to industry requirements & developments
Assessments – To use assessments based on psychometric reasoning, whilst being transparent on the mechanics of testing
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Quality Policy
- To continuously maintain a quality management system, covering teaching, learning, & assessments based on the directions set under quality vision and mission of DMM, whilst meeting the expectations set under ISO 9001-2015 and other statutory requirements<p>To deliver teaching, learning, & assessment based on developed quality management system of DMM
- To highlight quality gaps in teaching, learning, & assessment, and to develop action plans to achieve the quality management system of DMM, support DMM personnel to achieve the designated objectives in bridging the gaps and measuring the success of the actions taken
- To improve the quality management system of DMM, in keeping with continual improvements expected in teaching, learning, & assessments in future.
- Centres for Quality Assurance (CQA) were established in all 13 public universities in February 2005. Members were appointed with the recommendation of the respective Vice-Chancellors of Universities
- Aims of an Internal Evaluation of Individual Institution/ Study Programme are to perform its own education QA; support sustainable quality enhancement; present a clear and comprehensive profile, based on self-review and SWOT analysis concerning its own programme, thus enabling continuous self-improvement. Objectives of an Internal Evaluation to provide good quality education to prepare for external evaluation.
UGC - Quality Assuerence Council
Performance Score Card for Internal Quality Assurance Units of State Universities
Education Organization Policy
The Department of Marketing Management at the University of Kelaniya is committed to maintaining a high-quality Educational Organization Management System (EOMS) in line with ISO 21001:2018. This policy reflects the Department’s dedication to delivering learner-centered, inclusive, and outcome-oriented education while ensuring continuous improvement in teaching, learning, and assessment processes. By integrating academic excellence with industry relevance, the Department strives to develop competent, ethical, and strategically driven graduates who meet the evolving needs of stakeholders and society.
Join us at DMM, where weCultivate TalentDrive InnovationShape the Future of Marketing Professionals
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Strategic Partners
We're shaping the next generation of leaders through dynamic industry collaborations, equipping our graduates to thrive in an ever-evolving landscape. Join us and unlock your potential for distinction.
