We are Kelaniya Marketing
Welcome to the forefront of marketing innovation at the Department of Marketing Management (DMM), University of Kelaniya.
DMM proudly offers the first ISO-certified Bachelor’s Degree and the first Bachelor’s Degree specialized in Digital Marketing in Sri Lanka. As the first SAP University Alliance Partner in the country, we lead the charge in groundbreaking education initiatives.
Welcome to the forefront of marketing innovation at the Department of Marketing Management (DMM), University of Kelaniya. DMM proudly offers the first ISO-certified Bachelor’s Degree and the first Bachelor’s Degree specialized in Digital Marketing in Sri Lanka. As the first SAP University Alliance Partner in the country, we lead the charge in groundbreaking education initiatives.
We have 2 Degree Programmes
B.B.Mgt (Honours) in Marketing
B.B.Mgt (Honours) in Digital Marketing
Bachelor of Business Management Honours in Marketing
The graduate profile, which we define as a "marketing strategist." The term marketing strategist describes a versatile graduate skilled in integrating business functions and leading innovation in the dynamic marketing field. we also detail our graduate profile using four key competencies: Core Skills, Business Skills, Professional Skills, and Versatility Skills. We recognise that achieving the ultimate graduate profile- marketing strategist- is best accomplished through a progressive approach. To this end, we strategically divide the learning journey into to phases: the first two years, referred to as Tier 1, focus on general "proficiency", and the final two years, designated as Tier 2, aim for focused "mastery".
Bachelor of Business Management Honours in Digital Marketing
We proceeded to design the ultimate outcome of our new curriculum: the graduate profile, which we define as a "Digital Marketing Strategist". This term encapsulates the essence of a versatile graduate who is proficient in integrating digital marketing functions and leading innovation in the ever- evolving digital landscape. We also detail our graduate profile using four key competencies: Core Skills, Business Skills, Professional Skills, and versatility Skills. We recognise that achieving the ultimate graduate profile- Digital Marketing Strategist- is best accomplished through a progressive approach. To this end, we strategically divide the learning journey into two phases: the first two years, referred to as Tier 1, focus on general "proficiency," and the final two years, designated as Tier 2, aim for focused "mastery" in specialised for digital marketing.
Students benefit from a complimentary Diploma in ERP Diploma in People Skillsas a part of the degree programme
Diploma in People Skills
The Diploma in People Skills is a comprehensive programme designed to develop a well-rounded skill set through three progressive levels. Level 1 focuses on personal skills, emphasising self-management, self-awareness, and individual growth as the foundation for professional effectiveness. Level 2 builds on this by enhancing interpersonal skills such as collaboration, relationship-building, and effective communication, preparing students to excel in diverse social and professional contexts. Level 3 shifts the focus to organisational skills, equipping learners to contribute to and lead within larger systems and structures. This structured progression ensures students are holistically prepared for success in various environments, with a balance of personal, interpersonal, and organisational skills.
Progression to Level 3 requires the successful completion of the first two levels and selection through a viva voce evaluation conducted by the Department of Marketing Management in collaboration with the industry partners. For those unable to complete the full programme that leads to a Corporate Leader profile, an early exit option at the end of Level 2 awards the Advanced Certificate in Business Communication and Professional Skills. This credential positions undergraduates in a "Competency Leader profile," ready to contribute effectively in professional settings, ensuring their achievements are formally acknowledged with an industry-recognised qualification.
Progression to Level 3 requires the successful completion of the first two levels and selection through a viva voce evaluation conducted by the Department of Marketing Management in collaboration with the industry partners. For those unable to complete the full programme that leads to a Corporate Leader profile, an early exit option at the end of Level 2 awards the Advanced Certificate in Business Communication and Professional Skills. This credential positions undergraduates in a "Competency Leader profile," ready to contribute effectively in professional settings, ensuring their achievements are formally acknowledged with an industry-recognised qualification.
Progressive Levels of Learner Profile Elevation
Progressive Levels of Learner Profile Elevation
Skill Levels and Course Units
Diploma in Enterprise Resource Planning
ERP (Enterprise Resource Planning systems which is a generic name used for; “software that is designed to support and automate the business processes” or “information systems those which aid in identifying and planning the enterprise-wide resources needed to make, account for, and deliver customer orders”) system penetration rate in Sri Lankan and Global businesses is very high and it is more than 70% at some conservative estimates. Hence the majority of the businesses today operate using ERPs so the students incapable of operating with such systems will find it tough to seamlessly integrate from education programmes to employability.
DERP is designed around the plug-and-play curriculum offered by the SAP University Alliance Programme (UAP). SAP is the global leader in Enterprise Resource Planning solutions, and DMM has partnered with SAP to bring ERP-based learning and experience to discerning students of Sri Lanka. Moreover, by partnering with a global education programme such as the SAP-UAP, DMM has provided DERP holders with an unparallel opportunity to differentiate themselves from other diploma holders.
DERP is designed around the plug-and-play curriculum offered by the SAP University Alliance Programme (UAP). SAP is the global leader in Enterprise Resource Planning solutions, and DMM has partnered with SAP to bring ERP-based learning and experience to discerning students of Sri Lanka. Moreover, by partnering with a global education programme such as the SAP-UAP, DMM has provided DERP holders with an unparallel opportunity to differentiate themselves from other diploma holders.
What is CPMG?
The title of CPMG comprises three qualifications targeting the development of soft skills, IT skills, and theoretical knowledge of marketing management of the undergraduates of DMM. Soft skills are developed through the Diploma in Peoples Skills programme, Diploma in Enterprise Resources Planning is targeting at developing the IT skills, and the Bachelor Degree programmes are tailor-made to develop the subject-related knowledge of the graduates.
DMM Strategic Partners
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