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The 10th Student Research Conference in Marketing (SRCM 2026), organized by the Department of Marketing Management of the Faculty of Commerce and Management Studies, University of Kelaniya, was held on 17th January 2026. Centered on the theme “From Data to Delight: Shaping Customer Experience”,the conference was chaired by Ms. Bimali Wijesundara, with Ms. Nilakshi Subasinghe and Ms. Bhagya Thennakoon serving as Secretary and Co-Secretary, respectively. Under the patronage of the Chief Guest, Prof. Bandara Wanninayake, Dean of the Faculty, the event established a prestigious scholarly platform for undergraduate researchers to showcase data-driven insights into the contemporary marketing and consumer behavior challenges currently facing Sri Lanka.

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Dr. Sugeeth Patabendige holds a PhD in Accountancy from RMIT University (Australia), a Masters in Economics (with Distinction) and a BBA in Finance (with First Class Honours) from the University of Colombo, and a Postgraduate Diploma in Marketing from CIM. He is a Fellow Member of the Chartered Institute of Management Accountants, UK and a Certified Global Management Accountant of the American Institute of Certified Public Accountants. His scholarly work spans management accounting, sustainability, contemporary marketing, and digital transformation, and he is a recipient of the CIMA Tutor of the Year 2010 and CIMA Star awards 2015. Dr. Sugeeth is also a practitioner, having held several consultancy roles and independent directorships in various organisations. Currently, in addition to serving as the Head of the Department of Marketing Management, he also functions as the Education Consultant at CA Sri Lanka and as an Independent Non-Executive Director at Mercantile Investments and Finance PLC.

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Prof. Bandara Wanninayake is a distinguished academic renowned for his outstanding contributions to teaching, learning, and research excellence. Currently serving as a Professor in Marketing at the University of Kelaniya, Sri Lanka, he is widely recognized for his academic achievements and expertise in the field. Prof. Bandara holds a Bachelor’s degree from the University of Sri Jayewardenepura, a PhD from Tomas Bata University in the Czech Republic, an MBA from the University of Colombo, and a Postgraduate Diploma in Marketing from the Chartered Institute of Marketing (CIM), UK. Notably, he was awarded a gold medal in recognition of his exceptional performance in the MBA program.

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The much-anticipated GreatMinds | EntreTalks 2025 was successfully concluded on 12th September at the Faculty of Commerce and Management Studies Auditorium, University of Kelaniya. Organized by the Future Marketers Association of the University of Kelaniya, the event stood out as a vibrant platform to empower aspiring entrepreneurs in Sri Lanka through knowledge-sharing, inspiration, and real-life experiences from some of the country’s finest entrepreneurial leaders.

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The University of Kelaniya proudly marks yet another chapter of academic excellence as it celebrates the graduation of the Batch of 2019/2020 from the Department of Marketing Management at the 151st General Convocation. This moment signifies not only the successful completion of rigorous academic pursuits but also the beginning of new journeys where graduates step confidently into the professional world.

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On 29th May 2025, the Department of Marketing Management (DMM) at the University of Kelaniya proudly hosted the 10th inauguration ceremony of the Diploma in People Skills (DPS). This significant event took place in the Auditorium of the Faculty of Commerce and Management Studies with the presence of Dr.Sugeeth Patabendige, Head - Department of Marketing Management, Ms.Li San - Group Chief Operating Officer as the Keynote speaker, respected members of the academic staff, industry partners from Nestlé Lanka, Mr.Chinthaka Chathuranga - Category Manager, Ms.Savindi Pathirana - HR representative, and from Unilever Sri Lanka, Ms.Venuri Fonseka - Finance Executive and from Dialog Axiata PLC, Ms.Sanaree Godagama, Ms. Himandi Abeyrathna, and Dr.Mahesh Jayasinghe - External resource person, marking a commitment to equipping students with essential people skills vital for their future careers.

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The Department of Marketing Management (DMM) at the University of Kelaniya proudly inaugurated the third phase of its Retail Marketing Collaborative Project, in partnership with Keells, on 9th May 2025. This significant initiative, which offers valuable on-the-job training to undergraduates, has been successfully held twice before, reinforcing the strong collaboration between academia and industry.

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The Future Marketers Association, the official student body of the Department of Marketing Management, University of Kelaniya, proudly celebrated the successful launch of its first-ever digital monthly newsletter, Impact Marketer, on the 29th of April 2025. This momentous event was held at the FCMS Auditorium and was attended by a distinguished gathering of undergraduates of the department, academic staff, and the Guest of Honour, who is one of the proud alumni of the department.

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The much-anticipated Digital Outlook Sri Lanka 2025 report has officially been launched, offering cutting-edge insights into the digital behavior of Sri Lankan consumers. This annual market insight report is a result of a strategic collaboration between the Asia Pacific Institute of Digital Marketing (APIDM) and the Department of Marketing Management, University of Kelaniya.

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