University of Kelaniya is in a continuous effort to foster a comprehensive research culture among their learning partners. With this aim in mind, Department of Marketing Management (DMM) kept another step forward by introducing its student research conference to the academic fraternity in the year 2016. The prime objective of this initiative is inculcating a research mindset among the undergraduates and introducing a bunch of young researchers in to the society. This year, SRCM 2020 was organized by the Future Marketers Association (FMA) for the fourth consecutive time under the activity - Developing socio emotional skills of students through participation and involvement of the AHEAD project. The theme of the conference was “Marketing Dynamics for Digital Age Consumerism”.
