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University of Kelaniya is in a continuous effort to foster a comprehensive research culture among their learning partners. With this aim in mind, Department of Marketing Management (DMM) kept another step forward by introducing its student research conference to the academic fraternity in the year 2016. The prime objective of this initiative is inculcating a research mindset among the undergraduates and introducing a bunch of young researchers in to the society. This year, SRCM 2020 was organized by the Future Marketers Association (FMA) for the fourth consecutive time under the activity - Developing socio emotional skills of students through participation and involvement of the AHEAD project. The theme of the conference was “Marketing Dynamics for Digital Age Consumerism”. 

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A session on “Time Management” was conducted for the students of Diploma in People Skills programme of the Department of Marketing Management, University of Kelaniya on the 09th of January 2020 at CPMG hall. The resource person of the session was Mr. Ibrahim Saleem, who is the Director - Supply Chain at Hayleys Advantis Limited.

 

 

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Senior Lecturer Dr. Ravi Dissanayake was appointed as the New Head of the Department of Marketing Management of the Faculty of Commerce & Management Studies, University of Kelaniya. The appointment letter was handed over to the Head by the Vice- chancellor, Prof. D.M. Semasinghe on 23th of December 2019 at the Vice- Chancellor’s Office. Present at the occasion were Senior Prof. Lakshman Senevirathna, Deputy Vice- chancellor, Senior Lecturer Dr. C.N. Wickaramasinghe, Head- Department of Commerce & Financial Management, academic staff members of Department of Marketing Management, Mr. W.M. Karunarathna, Registrar & Ms. A.L.M.S.D. Ambegoda, Deputy Registrar- Academic Establishment.

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"Rays of Hope", the annual USR endeavour organized by the Future Marketers Association of the Department of Marketing Management, University of Kelaniya in collaboration with first year undergraduates was successfully held on 28th of November 2019 at Sri Vijaya Maha Vidyalaya Bulugahagoda, Ganemulla, Gampaha.

The aim of this endeavour was to enhance the knowledge of the students by renovating the library and donating books in order to create a better educational vicinity for the students to exact the proper and quality education.

 

 

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The Second Audition of “Stylish Marketer 2019”, the Inter University Fashion Show organized by the Future Marketers Association under the guidance of the Department of Marketing Management of University of Kelaniya, was successfully held on the 21st of September at Havelock City Clubhouse. The goal of this event is to enable young and talented undergraduates to obtain a first hand experience in the modelling and designing industries and enhance their personalities as professional models and designers.

 

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The First Model Audition of “Stylish Marketer 2019”, the Inter University Fashion Show organized by the Future Marketers Association under the guidance of the Department of Marketing Management of University of Kelaniya, was successfully held on the 7th of September at Hotel Clarion. The goal of this event is to enable young and talented undergraduates to obtain a first hand experience in the modeling industry and enhance their personalities as professional models 

 

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Lecturer Mr. Thilina Dk, Depatment of Marketing Management received his second consecutive Senate Awards at the ceremony held on the 22nd of August 2019 at the Senate Room of the University. Researchers whose papers were published in internationally recognized journals in 2018/19 were appreciated and the Senate Awards and Cash Prizes were awarded to the researchers by Prof. D.M. Semasinghe, Vice-Chancellor of the University. Moreover, Deans of Faculties, Heads of Departments and members of the Senate graced the event. 

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Another session of presenting Senate Awards and Cash Prizes to appreciate the researchers in the University of Kelaniya was held on the 24th of July 2019 at the Senate Room of the University. Researchers whose papers were published in internationally recognized journals in 2018/19 and researchers who received presidential awards in 2016 were appreciated and the Senate Awards and Cash Prizes were awarded to the researchers by Senior Prof. Lakshman Senevirathne, Deputy Vice- Chancellor of the university. Moreover, Deans of Faculties, Heads of Departments and members of the Senate graced the event. 

Lecturer Thilina DK & Lecturer Nisal Gunawardane, Department of Marketing Management received the Senate Awards at the ceremony for the publication "The effect of perceived risk on the purchase intention of electric vehicles: an extension to the technology acceptance model published in International Journal of Electric and Hybrid Vehicles 11(1):73. 

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Senior Lecturer Ms. Madhuri Fernando & Senior Lecturer Ms. Shanika Wijenayake, Department of Marketing Management received Senate Awards which is offered to appreciate the researchers in the University of Kelaniya whose papers were published in internationally recognized journals. They received the Senate awards on the 03rd of May 2019 at the Senate Room of the University for their publication: “Blinded by the sand of its burrowing? Examining fans’ intentions to follow one-day cricket on TV with a moderating effect of social influence” which is published in International Journal of Sports Marketing and Sponsorship with an impact factor of 0.622. 

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